INFORMATION NOTICE REGARDING MARKETING PROCESSES
Your personal data is processed by MERMONE STONE (“Company”), acting as the data controller, within the scope of the Law No. 6698 on the Protection of Personal Data (“KVKK”) and in accordance with this Information Notice Regarding Marketing Processes (“Information Notice”).
Our Company respects your privacy and your rights regarding the protection of your personal data and strives to establish and maintain a relationship based on trust with you. In this context, our Company processes your personal data in compliance with KVKK and all applicable legislation on the protection of personal data, ensures the secure storage of your data, and takes all necessary security measures against unlawful access. With this Information Notice, it is explained within which scope your personal data collected during marketing activities related to the products and/or services offered by our Company or on behalf of our Company are processed. This Information Notice has been prepared for our real person merchant customers and the real person employees of our legal entity customers who are parties to marketing activities.
Your personal data is collected by our Company, wholly or partially through automated means or non-automated means provided that it is part of any data recording system, in electronic and/or physical environments, primarily via mermonestone.com, our Company’s website, campaigns, surveys, mobile applications, customer services, e-mail, telephone, fax, cargo/post, cookies and similar identification technologies, request/complaint platforms, integrated systems of authorized public institutions and organizations and other relevant third parties, social media platforms, and other methods (channels) that may be added in the future.
Within the scope of fulfilling the Company’s obligations arising from marketing processes; customer relationship and satisfaction management; request and/or complaint management; retention and archiving management; legal and consultancy affairs management including the fulfillment of legal obligations and mandatory legal notifications; information security management; quality standards management including product/service/process improvement; communication, audit and reporting management within the scope of compliance with the global policies and procedures of our group companies and shareholders; audit and internal audit management processes; and, where your explicit consent is available, the planning and/or execution of direct and/or indirect personal/mass marketing activities including promotions, campaigns, promotions, surveys, raffles, contests, e-newsletters/website memberships organized by the Company primarily on social media platforms (e.g. YouTube, Instagram and Twitter) as well as electronic and/or physical media; publication of product/service reviews/comments on the Company’s electronic platforms; corporate communication management aimed at increasing the Company’s brand value and awareness; planning and management of activities aimed at creating/increasing loyalty to products/services; and planning and management of communication and other interaction activities via social media platforms, the categories of personal data processed, the purposes of processing and legal grounds are explained in detail below.
Personal Data Category |
Purposes of Processing and Legal Grounds |
Visual and Audio Data |
Your personal data in this category is processed within the scope of the personal data processing conditions (legal grounds) set forth in Article 5/2 (ç), (e) and (f) of KVKK for the following purposes:
Conducting Audit / Ethics Activities Compliance with Legislation Conducting Legal Affairs Conducting Internal Audit / Investigation / Intelligence Activities Conducting Customer Relationship Management Processes Conducting Customer Satisfaction Activities Conducting Retention and Archiving Activities Ensuring the Security of Data Controller Operations Providing Information to Authorized Persons, Institutions and Organizations
In addition, where explicit consent is available pursuant to Article 5/1 of KVKK, your personal data is processed for the following purposes:
Conducting Loyalty Processes for Company / Product / Services Conducting Communication Activities Conducting Customer Satisfaction Activities Conducting Advertising / Campaign / Promotion Processes Conducting Retention and Archiving Activities Conducting Product / Service Marketing Processes
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Legal Transaction Data |
Your personal data in this category is processed pursuant to Article 5/2 (ç), (e) and (f) of KVKK for the following purposes:
Conducting Information Security Processes Conducting Audit / Ethics Activities Compliance with Legislation Conducting Legal Affairs Conducting Internal Audit / Investigation / Intelligence Activities Conducting Retention and Archiving Activities Conducting Contract Processes Providing Information to Authorized Persons, Institutions and Organizations
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Contact Data |
Your personal data in this category is processed pursuant to Article 5/2 (a), (c), (ç), (e) and (f) of KVKK for the following purposes:
Conducting Information Security Processes Conducting Audit / Ethics Activities Compliance with Legislation Conducting Legal Affairs Conducting Internal Audit / Investigation / Intelligence Activities Conducting Communication Activities Conducting Business Activities / Audits Receiving and Evaluating Suggestions for Improving Business Processes Conducting Customer Relationship Management Processes Conducting Customer Satisfaction Activities Conducting Retention and Archiving Activities Conducting Contract Processes Following Requests / Complaints Providing Information to Authorized Persons, Institutions and Organizations
In addition, where explicit consent is available pursuant to Article 5/1 of KVKK, your personal data is processed for the following purposes:
Conducting Loyalty Processes for Company / Product / Services Conducting Communication Activities Conducting Customer Satisfaction Activities Organization and Event Management Conducting Marketing Analysis Studies Conducting Advertising / Campaign / Promotion Processes Conducting Product / Service Marketing Processes
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Transaction Security Data |
Your personal data in this category is processed pursuant to Article 5/2 (c), (ç), (e) and (f) of KVKK for the following purposes:
Conducting Information Security Processes Conducting Audit / Ethics Activities Compliance with Legislation Conducting Legal Affairs Conducting Internal Audit / Investigation / Intelligence Activities Conducting Communication Activities Conducting Customer Relationship Management Processes Conducting Customer Satisfaction Activities Conducting Retention and Archiving Activities Conducting Contract Processes Following Requests / Complaints Ensuring the Security of Data Controller Operations Providing Information to Authorized Persons, Institutions and Organizations
In addition, where explicit consent is available pursuant to Article 5/1 of KVKK, your personal data is processed for the following purposes:
Conducting Loyalty Processes for Company / Product / Services Conducting Customer Satisfaction Activities Conducting Marketing Analysis Studies Conducting Advertising / Campaign / Promotion Processes Conducting Retention and Archiving Activities Conducting Product / Service Marketing Processes
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Identity Data |
Your personal data in this category is processed pursuant to Article 5/2 (c), (ç), (e) and (f) of KVKK for the following purposes:
Conducting Information Security Processes Conducting Audit / Ethics Activities Compliance with Legislation Conducting Legal Affairs Conducting Internal Audit / Investigation / Intelligence Activities Conducting Communication Activities Conducting Business Activities / Audits Receiving and Evaluating Suggestions for Improving Business Processes Conducting Customer Relationship Management Processes Conducting Customer Satisfaction Activities Conducting Retention and Archiving Activities Conducting Contract Processes Following Requests / Complaints Providing Information to Authorized Persons, Institutions and Organizations
In addition, where explicit consent is available pursuant to Article 5/1 of KVKK, your personal data is processed for the following purposes:
Conducting Loyalty Processes for Company / Product / Services Conducting Communication Activities Conducting Customer Satisfaction Activities Organization and Event Management Conducting Marketing Analysis Studies Conducting Advertising / Campaign / Promotion Processes Conducting Retention and Archiving Activities Conducting Product / Service Marketing Processes
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